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Being Frenshe Introduces New Scent To Wellness Collection

A woody combination of palo santo and sage is blended with notes of ylang ylang and eucalyptus for a “present and grounded” feel.

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By: Lianna Albrizio

Associate Editor, Happi

Being Frenshe, an accessible wellness line by Ashley Tisdale, has introduced a new scent to its self-care focused collection, “Present & Grounded: Palo Santo Sage.”
 
This will be the brand's first new scent range added to the collection since launch in 2022.
 
The new scent, now available exclusively to Target, promotes connection by making users feel rooted in nature and at peace, per marketers. Moreover, a woody combination of palo santo and sage blended with rich notes of ylang ylang and eucalyptus forest impart a feeling of being present and grounded.
 
“A big part of my wellness routine involves everyday rituals like taking a bath or lighting a candle,” said Tisdale. “These small actions help me find balance, stay centered and be present.”

Mood Science Scent Technology 

Realizing the power of fragrance combined with daily rituals, Ashley created Being Frenshe using discoveries from her personal mental health journey along with MoodScience Scent Technology to create collections that are driven by emotional need states, scent, formula benefits and curated product assortments to enhance everyday life. Other scent profiles include Lavender Cloud, Cashmere Vanilla, Bergamot Cedar, Solar Fleur and Citrus Amber – all using targeted ingredients and rituals to activate a specific mood.
 
The new Palo Santo Sage collection features seven new SKUs, ranging in price from $10.99 to $29.99.

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